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How to write an advertisement analysis essay

The advertisement industry has for a long time been a part of human life even before Agrarian Revolution or even civilization itself. It was therefore normal to witness strangers exchanging goods and services through the simple act of outlining the different merchandizes, goods or services for the interested parties to see, view, and even inspect before purchase. It goes without saying that, even in today’s world, advertisement plays a significant role in the success or failure of a particular product or service. Due to the rise in advertisements in all the major media outlets currently in existence, it is very important to have enough knowledge and skills in writing an analysis on a given advert.

  • One of the main areas to consider when writing an advertisement essay is the introduction. The introduction should be short and precise. Assumptions about the popularity, fame, or information about the product should not be made when making an advertisement. In writing an analysis, therefore, one should catch the attention of the readers or audience through a short introduction of the item of advertisement. However, the short introduction should include an equally precise and detailed description of the product or service.
  • The advertisement analysis essay should also focus on the demographic aspect of the advert. Different advertisements appeal to people unique ways which may not be unanimous across a particular region owing to differences in age, gender, or race. Hence, an analysis should also shed light on the specific market being targeted during the making of an advert. The social media platform, for instance, proves to be most influential when it comes to advertising to the younger generation of the world today. It is important to emphasis on the target group of the advertisement while writing an analysis essay on such or any advert.
  • Another point of reference, when writing essays, is to roll out the overall effect of the advert towards the targeted market. The effectiveness of the advertisement depends on the feedback commonly shared among the audience. Positive feedback towards an advertisement brings positive returns and vice versa. The writer should be careful enough to give a credible review on the effectiveness of the advert in their analysis through thorough research from all the reliable sources available.

Source: https://www.thetrentonline.com/advice-new-writers/